As with all new identities each logo starts out with the usual, or expected, designs. A shield, lock, check mark, etc. all came to mind. I wanted Safeguard to be unique but also portray the enhancements that Safeguard was bringing to our customers. I ended going with a design that was a little modern, a touch of geomtry, and simple enough that most of our users could relate to it. I will add the process and drafts as I get more time to.